The idea for this company is to create a line of bottled cold brew and beverages. The label contains a skeleton performing a lively activity which not only draws the eye of a shopper, but it shows the energy the coffee could provide to consumers.
To create the logo for this brand, I wanted to create something with movement. I used different fonts for the initials of the company name for a certain shape; DSCC. The logo, when turned on its side, looks like a person dancing with their arms flailing to the side.
